04.1Approval
A named attorney approves every word
Nothing publishes under your firm's name until a named attorney at your firm approves the exact wording. Every post has a receipt.
For owner-attorneys running injury, estate planning, or criminal defense firms — $500K–$5M, two or more attorneys.
When a law firm maxes out what word of mouth can do, I help the owner take home more money — with systems, not guesswork.
Book 15 minutes
Not a pitch. If I can't help, I'll say so on the call.
How a post reaches publish
- DRAFTED
- CHECKED against the approved fact list
- APPROVED · typed name, exact wording
- PUBLISHED
- RECEIPT · who approved it, in what wording, and when
Approval is the only path to publish. Reviewer edits win.
A week with no approval is a week with no posts, and that is the system working.
02 · The stall
You know how a firm gets to a certain size on word of mouth and a small budget, and then just stalls? Most owners don't want growth for its own sake — they want to take home more without giving up profitability, and without working more nights. So I install marketing and operations systems built on EOS principles, with AI as leverage for the team they already trust — never a substitute for their judgment. The firm grows on purpose, against a written goal — and if the marketing budget grows, it grows for a reason you can measure, not because someone talked you into it.
03 · The arrangement
The opposite of a retainer that grows.
Every agency's growth plan is growing your spend. Mine is a one-time build. I install the system, then run it for a flat monthly fee under a written cap — month-to-month, no long-term contracts, and no audit fees. The diagnostic work happens inside the engagement, not as a product you buy to find out what the pitch is.
04 · Built in
Built in, not bolted on.
04.2Spend
Every dollar traced — or labeled
Every marketing dollar traced to a number you chose. What can't be measured is labeled "unmeasured," in writing — never papered over with somebody else's statistics.
04.3Search
No ranking guarantees, ever
A guarantee about Google is a guess with a contract attached. And I never buy links.
04.4Refusals
A written refusal list
Trust accounting, conflict screening, docketing, matters and documents, hiring: I don't touch them. I only install departments that can be left half-done without harming you.
05 · The catalog
Case Maker OS runs your marketing. Law Firm OS runs the firm.
05.1Found
Found First
The work of getting your firm found — in the Google map pack and in the AI answers your next client is already reading. Authority earned the organic way.
05.2Marketing
Case Maker OS
A marketing department that runs as a system — content produced, checked, and scheduled every week, and nothing publishes until a named attorney at your firm approves the exact wording. One approval, then it posts, and every post has a receipt.
05.3Firm
Law Firm OS
Everything in Case Maker OS plus the operating layer for every department of the firm — operations, intake, profit, client experience. One weekly scorecard, quarterly planning on the EOS rhythm, intake measured end to end, billing narratives and collections drafts your own people send, client communication a human always sends. Every department drafts; nothing acts alone.
No prices on the cards. One conversation, one recommendation — the fit gets decided on a call, not a pricing grid.
06 · About
Matthew Tate, A Law Firm CMO.
I spent 12 years inside a law firm marketing agency: coaching firm owners, running SEO, and operating the business on EOS. Twelve years is long enough to watch the same movie several times: a firm hires a vendor, the reports arrive full of numbers nobody chose, the owner quietly loses track of what is being published in the firm's name, and eighteen months later the cycle restarts with a new vendor — usually at a higher retainer. A Law Firm CMO is what that experience produced. Not a better vendor: a different arrangement.
I'm building this practice deliberately: five founding firms, worked closely, references earned. If you want vendor number nine, I'm the wrong call.
07 · Fifteen minutes
Fifteen minutes, not a pitch.
Bring the one marketing question you can't get a straight answer to — what last month's spend actually produced is a good one. If I can't help, I'll say so on the call.
08 · Four questions
Four questions owners actually ask.
- 08.1What does it cost?
- Engagements start at $1,500 a month — a flat fee under a written cap, not a retainer that grows. The build systems are one-time installs with flat monthly run fees after; which one fits your firm gets decided on a call, not a pricing grid. No audit fees, ever.
- 08.2Am I locked in?
- No. The monthly service carries a three-month minimum because the build work is front-loaded; after that — and after any install — everything is month-to-month with 30-day written notice. No long-term contracts, no early-exit fees.
- 08.3Do you guarantee rankings?
- I will never guarantee you a Google ranking — a guarantee about Google is a guess with a contract attached. And I never buy links.
- 08.4Who approves what the AI writes?
- A named attorney at your firm, in the exact wording, before anything publishes — and every post carries a receipt showing who approved it and when. A week with no approval is a week with no posts, and that is the system working.
09 · The Ops Index
Not ready for a call? Take the nine numbers.
The Law Firm Ops Index: the nine numbers a $500K–$5M firm should see every week — what each means, how to compute it, and what it costs when nobody owns it. It stands alone; nothing in it is held back to make a call necessary.